THE GROUND UP #8

This month we celebrate our recent work for KNOBBY underwear, stay classy with AI news anchors, take a Byte out of Vine, go SICKO MODE for sneakers and look at a potential knockout streaming service from Kayo

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Colin Fairley
THE GROUND UP #6

We look into the numbers behind the latest YouTuber boxing match, revolutionary wearable tech, the introduction of vertical ads on YouTube, as well as the place of Esports in the Olympics and a Destiny 2 Livestream like no other. Check it out.

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Colin Fairley
THE GROUND UP #5

We look at the latest Facebook update, an eco-friendly change by LEGO, the importance of ‘creative vandalism’ in marketing, another Lebron James slam dunk and more innovative AI from Ali Baba.

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Colin Fairley
THE GROUND UP #4

We cover the best from Cannes Lions, highlights from TEDxSydney, some environmentally friendly campaigns, the robot takeover and a review of the freshest brands of 2018 so far.

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Colin Fairley
THE GROUND UP #3 (World Cup)

Welcome to a special World Cup edition of The GROUND Up. With the action only hours away from kick-off, we will be pulling out our favourite campaigns and taking a look at the world of social through a football lens that’s as pin point as a pass from Mesut Özil.

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Colin Fairley
THE GROUND UP #2

This month we embrace the rainbow, see the future with 'Unikrn', talk Steph’s IQ, getting dates with Facebook and we also give you a BTS look at what it’s like working at GROUND.

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Colin Fairley
THE GROUND UP #1


Welcome to The GROUND Up, our monthly newsletter where we wrestle the cultural zeitgeist to bring you our highlights from the world of social, sport, entertainment and tech.

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Colin Fairley