THE GROUND UP #2

 
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Welcome to The GROUND Up, our monthly newsletter where we wrestle the cultural zeitgeist to bring you our highlights from theworld of social, sport, entertainment and tech.

Sports GROUND:  The 'All Black' Rainbow
The New Zealand All Blacks recently gave their iconic Rugby jumper a colourful makeover. In an attempt by AIG to promote diversity, they created a unique jersey for the team as part of their #DiversityIsStrength campaign. The jersey looks like thetraditional All-Black uniform when the fabric is at rest, however, when stretched it reveals the colours of the rainbow. Simple, powerful and inclusive – that’s what we like. Check out the full campaign here.


GROUNDbreaking:  Unikrn to create first crypto gaming platform
Esports betting company Unikrn has recently acquired ChallengeMe.GG, an esports matchmaking service. Unikrn say they will use the multimillion-dollar acquisition to allow them to create the ‘first crypto gaming platform’. A real insight into the future of competitive gaming as they look to create an all-in-one platform that engages, challenges, matches and rewards gamers of any level. This might make our GROUND lunchtime gaming battles a little more interesting…


Home GROUND:  F8 reveals how to get a M8
At the recent F8 conference Zuck introduced a number of new features that Facebook plans to roll out in the coming months to increase the amount of time that users are spending on the platform. Most notably they are planning on creating their own dating app by leveraging their 200+ million users who have their relationship status set to single. Unsurprisingly, shares of Match Group (the owner of Tinder) swiped left as they dropped by 20% after the news broke. Check out more from theF8 conference here.
 

PlayGROUND:  Under Armour launches Steph Curry live trivia app
The NBA Playoffs are well and truly upon us and Under Armour have taken thechance to launch a live trivia game through their new app, STEPH IQ. Think of thepopular app, HQ Trivia, except the game is only launched after MVP and Under Armour athlete, Steph Curry hits his first three-pointer in each game. There is $10,000 of Under Armour store credit available and other prizes like pairs of Curry 5 sneakers to be won. Let’s see how you and Steph perform when he takes on theRockets this Tuesday.


GROUND Work:  Fairley Interesting
Telum Media paid a visit to GROUND HQ a couple of weeks ago to find out more about our agency and our Co-founder/Director, Colin Fairley. It’s a little insight into how we work as an agency, The Hausmann Group, along with Colin’s favourite campaigns and influencers. If you’d like to find out more about our refreshing approach to creating stuff that matters to people then please hit us up.

Colin Fairley